RSSEpiphany: Branding your blog
May 30
Epiphanies sudden epiphanies No Comments
I’ve been blogging for more than a year now but for some reason I felt like I haven’t reached a point of satisfaction. It felt like I can’t say I’m successful in blogging yet. There just seemed to be that missing part.
After going over blog after blog, from newbies to pros, from nobodies to influential bloggers; I came to a realization that I’ve been missing a very very important part of my blog. Branding.
So what’s with this branding? Why is it so important?
Actually, for more than one year I have been branding. The thing is, I have been branding my name but not my blog. I’ve called myself the Photoblogger for quite some time. This name: The Photoblogger is somewhat my personal idea because the proper spelling would be photo blogger and yet I refuse to follow with this correction. I first tried this branding when I joined Plurk and I have to say it did a pretty good job because there was a 50-60% increase in Friendship request in Plurk.
I guess I was too busy branding my name that I forgot about branding my blog. I mean come on. Who would like to read “Through the Focal Glass”? What kind of boring name is that anyway? I overlooked this whole branding thing by becoming obsessed with SEO and getting traffic using SEO. I guess there was just this lack of satisfaction when you get traffic just because people want to look for something in the web. I mean sure it gives you some level of influence as your opinion on a certain product or service will work on the searcher’s mind. But then again there’s just that nagging feeling I got that made me think: I want more!
That’s when I realized what my goal is exactly for the next few weeks. Change has to happen to my blog. I’m going to take note of the changes when I finish branding my blog.
Basically, branding is imprinting a name in a person’s mind when you make mention of a common term. For example you can say toothpaste and you get Colgate. You think photocopy and you get Xerox. You say picture and you think Kodak.
Here are a few examples of bloggers who branded themselves:
*note: these are the bloggers that come into my mind when I hear a mention of the phrases on the left side
- master seo w/ cute blue stickman – JEHZLAU
- yagit na bata w/ cool gadgets - BATANG YAGIT
- personal blogger w/ emo tales - MICAMYX (we love you mica! peace on the emo part
) - celebrity tech blogger - MCBILLY
- Mar Roxas’ blogger - KEVIN RAY CHUA
- Google Philippines -AILEEN APOLO de JESUS
- Philippine Travel Blog - BYAHILO
- Tech news Philippines -TECHNOGRA.PH or YUGATECH
- Fashion Philippines -BRYAN BOY
- Fashion Cebu -INSTYLE CEBU
- extraordinary kid -BRYAN KARL
- Cebu Gay SEO master -OBNOXIOUS QUEER
- mom blogger -MOMBLOGGER NOEMI
- food blog -PATAY GUTOM
- diving blog -A BUGGED LIFE
- bisdak blogger -DAHONG LAYA
- events blogger -AZRAEL
- Cebu adsense millionaire -SINJIN
- Mr. Ratified -KOYA DREW
- Diyosa Blogger -RIA JOSE
- cute blogger with a flair -FLAIRCANDY
- videoblogger -COY CABALLES
- live talk show online -TALKING HEADS (Kring and Chris)
- CDO blogger head -CHIQ MONTES
- Cebu Bloggers Society Head -VERNON GO
- pretty pink girl -PINK URINAL (CAI ABASS)
- infra photography and macro -MAKI EDUARDO
- Influential blogger -JANETTE TORAL
- blog ethics and authority - JUNED SONIDO
- bi now gay later -AJ MATELLA
- atheist blogger -BENJ ESPINA
- political blogger -TONYO CRUZ
- Chiz’s blogger -BRIAN ONG
- funny personal blog -YOSHKE
So if you give it much thought it’s all about making the right name and the right details that you want to go with your name. So guys watch out for a change in branding for my Focal Glass 